Friday, 31 July 2009

Whatidlove on Radio 4

On Thursday 30th July the Radio 4 You and Yours programme featured a short report by Stephen Armstrong on the boom in birthday wish lists. Click here to listen to the programme (the feature starts about 12 minutes into the programme).
Stephen makes mention of some of the eccentric things which feasture on lists -
" a set of false teeth, a book of geomorphology, and a full set of DJ equipment - that's some specific present ordering action dude!"
and sees the attraction particularly to the young user -
" of course the young people like it - they would. They can send instructions to grandparents and avoid years of ugly socks, alarming jumpers, and aftershave that's legally registered as a chemical warfare agent that we all had to put up with".

One listener saw the service as " a pragmatic and money and time saving thing to do - particularly important at a time when people need to ensure that money being spent is well spent, that is, people aren't just buying things that disappear into the back of cupboards - a waste of money and creating waste" ....couldn't have put it better ourselves!